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E-commerce Visual Automation

El Corte Inglés

Deployment of an end-to-end GenAI ecosystem for the automated validation, retouching, and standardization of multimedia digital assets.

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E-commerce Visual Automation
PROBLEM

The client faced a bottleneck in managing the massive daily influx of heterogeneous product images received from a diverse supplier network. The reliance on manual workflows to enforce strict web style guides (such as framing, resolution, and watermarking) resulted in operational inefficiencies and delayed time-to-market for their multimedia and editorial catalog.

SOLUTION

We engineered a high-throughput, event-driven architecture designed to process unstructured media assets in real-time. The system orchestrates a complex Computer Vision pipeline that automates quality assurance tasks, including geometric standardization and artifact detection. Furthermore, we integrated Generative AI modules (Inpainting) to handle advanced semantic corrections, such as automated background normalization and non-destructive content restoration, significantly reducing the need for human intervention.

BENEFITS

The solution ensures a standardized, high-quality visual experience by filtering and correcting content before it reaches the digital storefront. This automation allows the editorial team to shift from manual editing to "management by exception," intervening only on specific edge cases, which optimizes operational costs and accelerates the publication cycle.

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